Q: How can an office building be mobile?
A: When it has its own app.
Landlords are realizing that apps for employees increasingly are the hubs of the new workplace ecosystem.
A new weapon is emerging in the amenities arms race among office landlords: mobile apps for tenants.
Here are some excerpts:
But the landlord and bank also are developing a workplace app that will be given to most employees in the complex. While its exact features haven’t been determined, it will likely enable workers to do such things as book meeting rooms and fitness classes, change the lighting and temperature at their desks, book cars, order food and even arrange babysitters or find a lunch companion.
“We’re not managing buildings anymore. We’re five-star hoteliers,” said Jonathan Pearce, executive vice president of North American leasing for Ivanhoé Cambridge, which is considering offering similar apps throughout its 35 million square feet of office properties. “The app is the ecosystem that essentially brings all the amenities together.”
“Basically, the idea is for a building to become a hub for services,” said Paul Dupuy, Workwell’s co-founder. “As some point the landlord is going to be able to monetize all these services and create new revenue.”
Meantime, landlords and real estate management companies are using apps as a competitive advantage. For example, CBRE is developing its app as part of a broader service, named CBRE 360, which helps tenants reimagine their modern workplaces.